ego professional

Sunny vs Windy

2012-03-02T11:45:00.000Z

As we head towards the end of another British winter; we all know which we prefer, it's just no contest!! But, did you know that it's not just a weather related question, it also applies to hairdryers? That's right, there are two types of hairdryer and you should really know which one you are using and to think about why?

Windy Dryers:

As the name suggests, these dryers blast out air and blow water molecules off the hair. Imagine it's raining on your car windscreen and a gust of wind comes along. It blows the water molecules clean off the screen and this is essentially how a windy dryer operates.

Sunny Dryers:

These use gentle, yet strong heat to penetrate deep into the hair shaft. Back in the car, if the sun shines after a rain shower, on the windscreen you can actually see the water molecules reducing in size until they disappear. The sunny dryers evenly distribute heat from the inside out, meaning less damage and healthier hair.

The Alter Ego is a sunny hairdryer. Its 'far infrared' technology achieves quicker results than conventional heaters as it used HW2 technology to emit negative ions which evaporates excess water off more quickly. The remaining moisture is broken down and then absorbed and locked into the individual hair strands. This deeper heating means hair can be styled more quickly and the results are healthier and last much longer.

Static electricity is also eliminated using this far infrared styling because the negative ions manage to smooth and seal the hair's scale like outer structure, the cuticle. With it being sealed and smooth, the cuticle layer protects the hair shaft from chemicals, the elements and daily abuse. It also helps to reflect light more brilliantly, creates less frizz, fewer tangles and it polishes any style to a silky-smooth, jewel like shine.

It combines the precious gemstone, Tourmaline - an electrically charged mineral, considered one of nature's most potent emitters of negative ions and far infrared heat - with the 4000 year old mineral rich red earth of the mountainous forests of Korea. Together they harness the power of far infrared rays and anions and the double-sided honeycomb shaped HW2 molecules. The result is a fantastic dryer that actively removes toxins and static from each hair while reducing styling time, retaining moisture and cushioning the hair from direct and damaging heat. HW2 is the best of nature and the ultimate in technology to give amazing healthy, sleek and shiny hair.

No less than 8 heat speed settings define this dryer as the ultimate in efficiency and usability
2 year warranty
New HW2 technology
The generous 10 foot swivel cord gives freedom
Lightweight but powerful with a full 1700 watt motor
RRP £109.99
Available from salons across the country, online and on QVC
For stockists details call 0845 230 9660 or visit http://www.ego-haircare.com/

British Hairdresser of the Year Nominee Tim Hartley is Ego Professional's biggest fan:

"No matter what the geography of my work is, or how difficult the hair textures are I'm faced with, I know that very time I'm going to get the best possible finish with my Ego hair tools"

Robert Kirby of Sanrizz Salons London styles Take Me Out's host Zoe Hardman using Twisted Ego

2012-02-22T11:30:00.000Z

The Marcel Wave hairdo is proving to be the 'do' of the moment!

Championed by Keira Knightley, Kate Bosworth, Vanessa Hudgens and now Take me Out The Gossip's Zoe Hardman, it's a style that oozes glamour and sophistication.

It's all thanks to the success of the 1920's-style flick The Artist, plus massive hype over the Great Gatsby remake. The 1920's are huge news this 2012!

Take Me Out's Zoe Hardman has some of the best locks in the business and with the help of the wonderful Robert Kirby at the Sanrizz Salon, London they achieved this look using our very own Twisted Ego!

STEP ONE:

This style works best on clean hair, use hydrating products if possible.

STEP TWO:

Work waves through front section of the hair using Twisted Ego. Work from the mid roots to the ends, hold for two seconds and then release.

STEP THREE:

Pull the hair like you're making a ponytail then divide the ponytail into sections, wrapping hair around your fingers, looping and pinning into place with a grip.

STEP FOUR:

Break your fringe into two sections, pin the back half up then loosely pin the second wave. The look should be relatively messed up.

What Women Want ........

2011-12-07T11:59:00.002Z

Wouldn't you LOVE to have smoother, healthier, frizz free, shinier hair? Then we're delighted to tell you that you can!!

With a Big Ego Professional straightener all this can be achieved!

In addition, as if that wasn't enough, when you return your warranty card to us you will be entered into a competition to win

To spoil your further, we're offering the straighteners at a fantastic discounted price of £99 inclusive of p&p!

To order your Big Ego Straightener please call 0845 230 9660 or email info@sdlhair.co.uk

Website: http://www.ego-haircare.com/

Twitter: @egoprofessional

Facebook: http://www.facebook.com/EGOprofessional

Terms and Conditions

Purchased and paid in full by 31^st

Not limited to one per customer

Winning name will be drawn at random on the 31^st January

You will be notified in writing

Only valid through purchases made directly to SDL

No employee of SDL will be allowed to enter the competition

Limited choice of ring and all sizes available

Ring will have retail value of £1000

Winners details will announced after winner has selected their ring of choice

Ego Appliances hit the Consumer Market!!

2011-09-22T13:53:00.000+01:00

The amazing Ego Professional collection, a favourite of our current Miss England, has been used by professionals for nearly 2 years, and now it has hit the consumer market with Sell out shows on QVC numerous times already this year. . . .

Fellowship British Hairdressing Award winner; Tim Hartley loves ego: "Having developed the finest education systems available internationally, and produced directional photographic collections for over 25 years, I never under estimate the value of having the right tools. Being powered by EGO totally compliments my style philosophy.”
Celebrity Hairdresser Charlotte Murray. Stylists to Robbie Williams, Penny Lancaster and Katie Price! Charlotte’s tip: “Blowdry your roots with alter ego to make hair more voluminous for that va-va-voom factor!”
Mark Wooley: “Twisted ego is the best tong I have ever used. It’s been great for photo shoots, and because of its large barrel, is perfect for creating big, full curls and waves, which means very glam styles for day or an evening out!”

Blond hit the web in style!

2011-09-12T13:04:00.000+01:00

Super sexy new girl band Blond have been busy recording songs and preparing for some live events including a SEXY ROCKS event on October 11th!! The girls will be getting a makeover using Sexy Hair products and EGO professional styling tools.

In the meantime, you can get to know all about the band, the girls, their backgrounds and their songs via the following media links!!

http://www.blondofficial.com/

TWITTER!

Follow the Band @Blondofficial

Follow the girls @Blond_Lauren @Blond_Carly @Blond_Jess @Blond_Kym @Blond_Lauren @Blond_Michaela

The girls love a twitter fest as much as @sexyhairuk so you won't be disappointed!!

FACEBOOK!

http://www.facebook.com/pages/Blond/212784762108916?sk=wall

MYSPACE!

http://www.myspace.com/blondofficialgirlband

YOUTUBE!

http://www.youtube.com/blondofficial

SO!! You have no excuses people! Get to know these great girls and look forward to the release of their first single. We are loving working alongside the girls and can't wait to give them a Structure In Motion makeover with amazing stylists at our Sexy Rocks event! The girls are performing a number of their songs following the makeover and we promise to bring you pictures and videos from the event!

Please follow the various sites and show your support. We know they're going to be huge so be one of those lucky people who can say they've been a fan from the beginning!!

Styling tips videos using EGO professional styling tools!

2011-08-26T12:49:00.000+01:00

We filmed a number of videos last week using our styling tools to help pass on some technical information and styling tips. All the tools can be found on our website and viewed during our regular appearances on QVC!

The tools are revolutionary and have been proving hugely popular.

Let us know your thoughts!

EGO at QVC!

2011-08-25T13:28:00.000+01:00

Kala had another extremely successful weekend at QVC with EGO professional! The Alter Ego Dryer is proving so popular (understandably!) and is flying off the shelf.

We have so much fun doing these shows with the fabulous stylist Andrew Minarik and make up artist Jackie along with our 3 models, Deb, Sue and Karen.

We took some pics behind the scenes of last weekend's shows :)

FASHION Magazine’s 10th Annual Beauty Awards!

2011-08-18T13:48:00.000+01:00

Voting is well underway for FASHION Magazine’s 10^th Annual Beauty Awards

Vote for your favourite Ego Professional product in #FMbeautyawards for a chance to win a beauty pack - http://stjo.es/oj7TWQ

Let someone you know who uses (and obviously loves!) our styling tools about the awards to encourage as many votes as possible!

5 minutes of your time for a tool that gives you years of great looking hair - you know it makes sense ;)

Reviews!

2011-08-17T18:54:00.000+01:00

Some reviews of our EGO range ..

http://reviews.qvcuk.com/1690/433097/alter-ego-professional-ultra-lightweight-tourmaline-hairdryer-433097-reviews/reviews.htm

http://www.amazon.co.uk/Alter-Ego-Hair-Dryer-dryer/product-reviews/B002XUBGM6/ref=sr_1_4_cm_cr_acr_txt?ie=UTF8&showViewpoints=1

Welcome!!

2011-08-17T11:55:00.002+01:00

Welcome to our new blog for Ego Professional! We'll be updating this blog on a regular basis keeping you informed of everything that's happening with the brand including products, promotions, QVC appearances etc!

We'll soon be uploading some YouTube videos which were filmed yesterday showing styling tips for different hair types using the Ego brand. Links will be posted here :)

In the meantime please browse our website, facebook and twitter pages (Links can be found on the right hand side)

[I have many sides to me, My Ego knows them all]